Creative director on retainer · DFW

Your business is great. Your website should say so.

I design websites and brands for clinics, practices, and service businesses across DFW, then stick around to keep them working.

Bryan Hernandez
No pitch, no pressure, just a plan.
Bryan Hernandez, your creative director
Google
★★★★★
5.0 on Google
12+ years
creative direction, incl. Fortune 500
North Core Medical website shown on a laptop
North Core Medical
New inquiries, first month
150+
M Hair Lounge social media posts designed by Design It
M Hair Lounge
Follower growth, $0 ads
+17%
Neurology Specialists of Dallas website shown on a laptop
Neurology Specialists of Dallas
Pages, rebuilt in one month
2 → 5
CarePrime Men website on a laptop and phone
CarePrime Men
Brand, website and social
3-in-1
12
+
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Since 2012
MaxHealth DPC website homepage shown on a laptopMaxHealth DPC social media posts and Instagram profile on a phoneMaxHealth DPC step-by-step enrollment guide slidesMaxHealth DPC print flyers for North and South Texas clinicsMaxHealth DPC location finder page on a laptop
Reni Design brand guide booklet showing the logo and brand colorsReni Design logo on a tote bag and capReni Design blog shown on a phoneReni Design logo embossed on green paperReni Design website homepage shown on a laptop

A creative director helping Dallas practices and service businesses build trusted brands.

Your business is already good at what it does. My job is to make sure your website and brand say so, clearly and consistently, so the right clients pick you. I've done this work for over 12 years, including for national and Fortune 500 brands through media and association partnerships. At Design It, I bring that same thinking to direct primary care (DPC) clinics, medical and dental practices, law firms, and service businesses across DFW, then stick around to keep it all working.

1
The only designer you'll work with

No account managers, no junior hand-offs. Senior creative direction from the first call to launch.

12
+ years
Senior creative direction, one trusted partner

Twelve years of creative direction, including Fortune 500 brand work, now in your corner.

100
%
Yours to keep, always

Every brand and website file, including editable source files, fully owned by you.

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Process

How does working with a creative director work?

Working together follows a clear path: discover, plan, design, build, and launch. Then I stick around to keep it working, so you're never handed a website and left on your own. You don't need everything figured out before we start. I'll guide you through it.

Solving the right problem first
A simple process, no guesswork
Discover
Understanding your business
Goals
Audience
Challenges
Direction
Strategy
Solving the right problem
Positioning
Messaging
Research
Brand audit
Design
Bringing it to life
Brand
Website
Concepts
Revisions
Build & Launch
Making it real
Webflow
Mobile-first
SEO setup
Go live
Support
Keeping it sharp
Updates
Optimization
Training
Guidance
Partnership
Growing together
Retainer
Creative direction
Consistency
On call
Discover
Understanding your business
Goals
Audience
Challenges
Direction
Strategy
Solving the right problem
Positioning
Messaging
Research
Brand audit
Design
Bringing it to life
Brand
Website
Concepts
Revisions
Build & Launch
Making it real
Webflow
Mobile-first
SEO setup
Go live
Support
Keeping it sharp
Updates
Optimization
Training
Guidance
Partnership
Growing together
Retainer
Creative direction
Consistency
On call
Discover
Understanding your business
Goals
Audience
Challenges
Direction
Strategy
Solving the right problem
Positioning
Messaging
Research
Brand audit
Design
Bringing it to life
Brand
Website
Concepts
Revisions
Build & Launch
Making it real
Webflow
Mobile-first
SEO setup
Go live
Support
Keeping it sharp
Updates
Optimization
Training
Guidance
Partnership
Growing together
Retainer
Creative direction
Consistency
On call
Discover
Understanding your business
Goals
Audience
Challenges
Direction
Strategy
Solving the right problem
Positioning
Messaging
Research
Brand audit
Design
Bringing it to life
Brand
Website
Concepts
Revisions
Build & Launch
Making it real
Webflow
Mobile-first
SEO setup
Go live
Support
Keeping it sharp
Updates
Optimization
Training
Guidance
Partnership
Growing together
Retainer
Creative direction
Consistency
On call
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Services

What services does Design It offer?

Design It offers four services for DPC clinics, medical and dental practices, and service businesses: Webflow website design, ongoing creative direction on retainer, brand identity, and social media content. Each is handled directly by me.

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Work

Proof, not promises: work for trust-based businesses

North Core Medical Website Launch
Website Design
Webflow
2026
North Core Medical Website Launch
View Project
North Core Medical Website LaunchNorth Core Medical Website Launch

A clear, welcoming Webflow website for a new Direct Primary Care practice, launched ahead of schedule and built to fill a membership.

150+
Inquiries in the first month
4 weeks
From start to finish
California Helping Hands Website & Social
Website Design
Social Media
2026
California Helping Hands Website & Social
View Project
California Helping Hands Website & SocialCalifornia Helping Hands Website & Social

A warm, easy-to-navigate website and social presence for a non-medical senior home care agency serving Southern California families.

3
Counties served: LA, Orange, Ventura
Care quiz
Guides families to a care plan
CarePrime Men Brand, Website & Social
Brand Identity
Website Design
Social Media
CarePrime Men Brand, Website & Social
View Project
CarePrime Men Brand, Website & SocialCarePrime Men Brand, Website & Social

A brand identity, telehealth-ready website, and weekly social content for a virtual men's health practice in Georgia.

3-in-1
Brand, website, and social
Weekly
Fresh social content
Bryan Hernandez, founder and creative director of Design It
Hey 👋 I'm Bryan, founder of Design It
Let's talk about your growth
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Quick check

You're not losing clients to better competitors. You're losing them to better websites.

Pretty isn't the job. Clear is the job. Pull up your homepage on your phone and tap each one your site gets right today.

A new visitor can tell what you do within five seconds.
There's one obvious next step, not five competing buttons.
It loads on a phone before they lose patience.
Reviews or real results show up before the first scroll.
0 of 4. Most sites I review start here.
Book my free 30-min call
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Why Design It?

Plenty of agencies can build a site. Here's why practices choose Design It.

One senior partner, no hand-offs
Built to turn visitors into booked clients
Plans built around your needs
Fast, custom Webflow builds
HIPAA-aware forms for healthcare
You own every file, always
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Client Stories

Partnerships built on trust and results

01

Bryan Hernandez has been amazing to work with. His expertise is beyond anything I expected. He continues to baffle me with his ideas and creativity. Great communication, guidance and enthusiasm. I can't believe I was blessed enough to find him on my first inquiry. I could go on and on about his talent, experience, hard work and attention to detail.

Christopher Brown
Christopher Brown
Founder & Owner, CarePrime Men
02

Choosing Design It was the best decision I've made. Bryan consistently looks out for your best interests. He's diligent, creative, and very professional. His response time is excellent. I highly recommend Design It for creating your website or digital marketing.

Chase Thacker
Chase Thacker
Owner, California Helping Hands
03

Working with Bryan again was an easy decision. After seeing the results from our Elevate Clinics site, we knew he understood our brand and goals. The new MaxHealth DPC website and flyers are exactly what we needed.

Evelyn Carbajal
Evelyn Carbajal
Director of Client Success, MaxHealth DPC
04

Bryan Hernandez did an outstanding job designing our new website at Elevate Health Clinics. His persistence, expertise, and approachable demeanor made the entire process stress-free.

Maxwell Bullard
Maxwell Bullard
Director of Technology, Elevate Health Clinics
05

He really took the time to understand our vision and adjusted every detail until it felt just right. The logo, brand book, and website exceeded our expectations and gave us a polished identity we're proud to share.

Gladys Marquez
Gladys Marquez
Co-Founder & Creative Director, Reni Design
06

Working with Bryan has been one of the best decisions I've made for M Hair Lounge. Our content looks more professional, more consistent, and really reflects the quality of our work.

Mely Cipriano
Mely Cipriano
Owner, M Hair Lounge
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Let's talk

How can I help your business?

Tell me where your website or brand is falling short. On a free 30-minute call you'll get honest first impressions and a clear plan for what to fix first. No pitch, no pressure, just a plan.

Free 30-minute call. No pitch, no pressure, just a plan.
NDA? Absolutely, just ask.
A personal reply within 1 to 2 business days.
Start a conversation
Share a few details about your business and I'll follow up personally.
Thank you! I'll be in touch within 1 to 2 business days.
Oops! Something went wrong while submitting the form.
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FAQs

Questions and Answers

01
What does a creative director on retainer do for my business?
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Think of it as a senior creative partner without the full-time salary. Each month I handle the design work your business needs, from website updates and social graphics to print pieces and campaigns, plus a regular check-in to plan what's next.

02
How much does a project cost?
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Every business needs something a little different, so pricing is based on scope. After a free 30-minute call, you get a clear, fixed quote in writing before any work begins. No surprises.

03
How long does a brand or website project take?
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It depends on the size of the project. A brand identity usually takes a few weeks, and website timelines depend on page count and content. Either way, you get a launch date in writing before we start, and you own every final file when we're done.

04
Can a Webflow website work for a medical or dental practice?
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Yes. Webflow is a great fit for the marketing side of a practice. Webflow does not sign a Business Associate Agreement, so patient intake and any forms that collect health information are routed through HIPAA-compliant tools instead.

05
Do you only work with businesses in Dallas?
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Design It is based in Dallas and works with practices and service businesses across DFW and Texas. Most meetings happen over video, so location is rarely a barrier.